IRIS Distribution and MusicIP Deliver Music on New Line of Memorex MP3 Players

San Francisco, CA (PRWEB) June 13, 2007 -- IRIS Distribution, Memorex and MusicIP announced a promotional partnership today that will deliver hundreds of recordings directly onto a new line of Memorex MP3 players and into the hands of music fans worldwide.

Memorex launched a new line of MP3 players with a new, instant play-listing technology, called MyDJ™, built into the device. With these next generation Memorex devices, music is pre-loaded and ready to scan, select, mix and play according to the user's musical preferences. MyDJ, a technology provided by MusicIP, allows the user to explore how new tracks are related to the music they already own. When artists show up in these instant mixes created right on the device, they are contextualized by the best source of what that particular user likes - their own collection.

Memorex MP3 players will be available in Target nationwide with additional retail partners being announced soon.

IRIS has contributed nearly 300 tracks across all genres of music. Some of the participating labels represented by IRIS include Ghostly International, Gemini Sun Records, Redemption Records, Megaforce, Duck Down, Palmetto, Soleilmoon, Q Division and more.

The leader in marketing and promoting independent music, IRIS Distribution has secured partnerships with numerous high quality brands including: SCION, Chandon, Live365, and YouSendIt to spotlight its prominent roster of artists and labels.

Bryn Boughton, Chief Marketing Officer at IRIS Distribution, said, "As a company focused on marketing, we're always looking for creative ways to promote our labels' music and expose their artists to new fans. Partnering with MusicIP and Memorex was a great way to reach a more mainstream audience who otherwise may never be turned on to independent music."

Added Stephanie Phillips, VP of Marketing for MusicIP, "MusicIP is honored to work with companies like IRIS and Memorex to bring consumers a blend of the best music and the best technology to make listening more enjoyable."

About IRIS Distribution: IRIS is the leading digital distribution company dedicated to the successful marketing and promotion of prominent independent music and video catalogs. Founded in 2003, IRIS provides a comprehensive suite of technical, marketing and legal services to independent record labels and physical distributors, helping them to navigate the emerging digital marketplace. IRIS currently distributes a select group of top independent record labels including Big Dada, Burning Spear, Chemikal Underground, Duck Down Records, Gemini Sun, Ghostly International, K Records, Kemado, Kranky, Le Tigre, Megaforce, NinjaTune, Palmetto Records, Preservation Hall, Projekt, SCION and Subliminal to over 350 digital outlets, including Apple's iTunes Music Store, Beatport, eMusic, Kompakt MP3, Napster 2.0, and Real/ Rhapsody; mobile channels such as AT&T, Boost, Cingular, CosmoGirl, GroupieTunes, MobileStreams, Sprint, T-Mobile, and Zingy; as well as video outlets including Apple's iTunes Music Store, Gotuit Media, and Ruckus Networks. IRIS is based in San Francisco, California. For more information, visit www.irisdistribution.com. Contact: Audrey Faine; Audrey @ irisdistribution.com.

About MusicIP: MusicIP provides music relationship solutions for digital music devices, applications and online services. The company is the market leader in track-centric music, with patented technologies and the industry's largest dataset of over 25 million fingerprints and musical signatures. Solutions include consumer electronics firmware, SDKs, hosted music search and the largest open-source track ID and free metadata service, MusicDNS. For more information, visit www.musicip.com.

About Memorex: Memorex, a portfolio brand of Imation Corp (NYSE: IMN), is the U.S. market-share leader in optical media and media accessories at retail. Since the early 1970s, Memorex has been one of the most widely recognized and respected names in the consumer electronics industry. For more information on Memorex and its line of Memorex digital audio players, please visit www.memorexelectronics.com.

Memorex and the Memorex logo are trademarks of Imation Corp. and its subsidiaries.

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